Charlotte Hargreaves

Reflecting the significant expansion of the company's European programming and merchandising operations, Cookie Jar Entertainment has appointed industry-recognized marketing executive Charlotte Hargreaves, as Vice President Marketing and Consumer Products, Europe.

"Charlotte brings to Cookie Jar Entertainment a strong profile in Europe stemming from a distinguished career in all facets of marketing and licensing. As Cookie Jar continues to grow as a dominant source of proven brands for broadcasters and licensees throughout the international market, we are delighted to have Charlotte's extensive skills and experience at the helm in Europe," said Toper Taylor President and COO Cookie Jar Entertainment.

"Cookie Jar Entertainment has emerged as the leading global resource for the best in children's entertainment and edutainment. I am excited to have the opportunity of working together with our prestigious roster of licensees, broadcasters, subagents and video distributors across the European market, representing the European marketing and licensing for such high-profile and successful Cookie Jar brands as The Doodlebops, Caillou and the all-new Spider Riders" said Hargreaves.

Hargreaves joins Cookie Jar Entertainment from Sony Pictures Consumer Products, where she served as Vice President, International Licensing. During her term with Sony, Hargreaves played a key role in managing the licensing for Sony's box-office blockbuster Spiderman 2, which attracted over 300 licensees.

Prior to Sony, Hargreaves served with BBC Worldwide as Head of Global Toys & Promotions, where she managed the exploitation of key properties for licensing and retail marketing. Hargreaves negotiated global master toy licenses with Fisher-Price, Hasbro and Tomy, which contributed over £4 million in revenue and cultivated multi-territorial promotional associations McDonald's, Kellogg's, Nestle and KFC.