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Staying
true to the localisation promise, Cartoon Network has acquired
three new Indian animation productions and is also in the
process of acquiring five more Indian animation projects this
year.
Cartoon
Network India senior programming manager Vishnu Athreya said,
"Acquisition is a strong part of our strategy and we
are looking at filling in the need gap by providing a platform
to Indian animation companies."
Cartoon
Network is also in talks with at least six to eight local
animation production houses for acquisition of content. The
channel is in the pre-production stages for a property produced
by Greengold Animation, which is likely to rolled out towards
the end of the year.
The
addition of the three new Indian animation acquisitions takes
the tally of total Indian animation on Cartoon Network
to 12.
While
Akbar & Birbal and The Legend of Buddha are 2D animation
series; Son of Aladdin is a 3D feature.
Akbar
& Birbal traces some of the stories and anecdotes of one
of the greatest Mughal emperors Akbar and one of his most
renowned navratnas (nine gems) Birbal. The series will be
aired every Sunday from 10 to 10:30 am.
Athreya
said, "Indian animation shows are the cornerstones of
Cartoon Network's localisation strategy and I am absolutely
delighted that we have procured three more Indian productions.
We do hope that along with children, their parents will also
enjoy watching these and relive ageless tales."
"We
are actively exploring avenues of creative development of
Indian animation products where the Network will lend its
expertise on what works with Indian kids by collaborating
with partner studios from the conceptual stage to the final
product. Extending the Network's role beyond just showcasing
Indian animation, we hope to leverage our in depth knowledge
and understanding of Indian kids and their needs while developing
content that works," Athreya added.
However,
the channel is not looking at co-producing or commissioning
projects to Indian animation company as yet.
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