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GlowSkin
Active Illumination Technology manufacturer Safe Lites, LLC has
announced that it has added animated illumination to the advertising
billboards for Cartoon Network's Adult Swim in 14 markets
throughout the US. This claims to be the largest such implementation
in North America.
"Our
goal with any Adult Swim ad campaign is to present something
highly creative and completely unexpected," said Cartoon Network
and Adult Swim senior vice president of marketing Dennis
Adamovich. "This new GlowSkin technology captured our imaginations
by providing a unique solution for infusing actual animation to
a traditionally static billboard campaign. The result is an iconic,
memorable presentation that should get people talking."
GlowSkin
is Safe Lites' proprietary specification of industrial-grade electroluminescent
(EL) lighting, which is a powered lighting system that glows, rather
than shines, and is designed to stand up to harsh outdoor conditions
while improving the visibility of vehicles, equipment, people, or
nearly anything. The thin and flexible nature of GlowSkin, the fact
that it requires minimal energy to power it, the ability to create
GlowSkin in nearly any colour, size, and shape, and the safety elements
designed into GlowSkin all make it an ideal technology for advertising
and promotion applications, states an official release.
"In
the two months since Safe Lites applied GlowSkin to the sides of
light rail cars in Portland for Pentax Imaging, we have rolled out
nearly 60 billboards across the US through the cooperation of dozens
of organizations. We are proud to be working with Adult Swim,
and the many OOH (Out of Home) Advertising organizations that are
going to make this campaign a success for the late-night network's
programming," said Safe Lites founder, chairman and CEO John
Golle.
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