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Kerzner-CapitaLand
in the bid to build Singapore's second integrated resort has signed
exclusive deals with Discovery Channel, Nickelodeon, MTV and Johnson's.
Kerzner-CapitaLand
is banking on a fully integrated family concept to secure its bid
for the Sentosa integrated resort, asserts an official release.
Kerzner
International Holdings president Tobin Prior said, "MTV is
the leading music network in Asia and we believe Nickelodeon is
the leading youth TV network in Asia. And we believe that they give
us very important content to leverage off and very important exposure
into those markets."
Both
MTV and Nickelodeon will establish state-of-the-art interactive
television studios within the resort where young visitors can interact
with Nick characters and celebrities during live programming.
Discovery,
on the other hand, will run a kids' camp on marine life - for children
aged 3 to 12, while baby-care specialist Johnson's will provide
baby travel kits and professional baby-sitting services for visitors
to the resort.Kernzer is also planning to build a hi-tech aquarium
on Sentosa, which will include Aqua Labs where visitors can find
imaginatively curated collections and futuristic technologies, adds
the release.
There
will also be a 300-seat 4D theatre within the aquarium and an Atlantis
Lab where students can participate in hands-on experiments.On the
retail end, Kerzner highlighted a chocolate and candy factory and
an ice-cream station, targeted at young spenders.
"I
think the distinction between us and the others is what we can develop
in an integrated fashion that's going to appeal to families both
from a facility point of view and, very importantly, from a programming
and operating point of view," Prior said.
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Animation Xpress
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