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MTV
Networks has announced the launch of two of its most popular brands'
global footprints into Pakistan - MTV and Nickelodeon. While MTV
is being launched through a Licensing agreement with Indus Media
Group (IMG), Nick would be distributed in Pakistan by ARY Digital
Network.
MTV
Networks brands are multi-platform businesses, with over 90 consumer
Web sites, and various wireless and broadband initiatives in markets
around the world.
Announcing
the launches, Amit Jain, Managing Director, MTV Networks India and
Executive Vice President - MTV Networks Asia, said, "The launch
of MTV and Nick in Pakistan is in keeping with MTV Networks' strategy
of expanding the footprints of our prem`ium brands to key demographics
in emerging markets in the region." He further added, "Apart
from Pakistan, the MTV networks brands have already built a strong
viewer franchise in key South Asia markets such as Sri Lanka, Bangladesh,
Maldives and Nepal and reach in over 30.5 million households in
the region."
Indus
Music, Pakistan's premiere music channel has been launched as MTV
Pakistan and would be distributed across 3.5 million C&S households
across Pakistan and will be headed by Ghazanfar Ali (Chairman, Indus
Media Group) as its Chief Executive Officer.
The
channel will be a 24-hour, youth television channel that will reflect
the tastes and interests of the Pakistan youth through a combination
of Pakistani and international music videos and locally produced
content.
Speaking
on Nick's launch in Pakistan, Amit shared, "With an approach
that puts 'kids first', Nick is known for its 'safe-for-kids-viewing'
programming and takes pride in meaningfully engaging and entertaining
millions of kids, worldwide. We are glad to extend Nick's quality
Edu-tainment programming to kids in Pakistan"
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Animation Xpress
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