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Star
India's music arm Channel [V] has launched its eccentric animated
character Simpoo, the math professor on the mobile platform.
The
launch of the new Simpoo Zone on the WAP site www.wap.star7827.com,
the users can download the animated character on their mobile phones
as wallpapers, animations, themes and soon to come video downloads.
Star
7827 has also created a game called Super Simpoo which could be
previewed on the website www.star7827.com. The Simpoo game is a
Star 7827 exclusively available to BSNL, BPL, Hutch, DWL, and Spice
telecom subscribers, informs an official release.
Channel
[V]'s eccentric Simpoo, India's most popular animated character
has evolved over the years from a passive Math teacher to an activist
for animals, renouncing all things non-vegetarian in support of
PETA. Now he enters yet another phase in his eventful life as he
sets forth on a new mission of saving the school kids from giggling
Gabbar, on th5e first of its kind Super Simpoo mobile game.
Visibly
excited about this new phase in Simpoo's life, Amar K Deb, Head
Honcho Channel [V] says 'We spoke to Simpoo Sir about his foray
into the wireless world and in true Simpoo style he jumped at it
with the small concern that his students should not spend their
Math classes playing Super Simpoo instead'.
Commenting
on the launch of the Simpoo Zone, Star India St VP Viren Popli said,
"In line with our promise to offer a variety of quality and
exclusive content to our consumers we are very excited about the
first character from Star's TV network that is being extended to
the mobile screen as a mobile game. We have created a mobile content
package on our wapsite; the Simpoo zone and we hope to bring other
such popular Star TV characters onto the mobile screen in the future.
With the charm of your regular eccentric college math professor,
Simpoo has a very good connect with young mobile subscribers. And
whatever is popular on the mobile device today, it's out here on
Star 7827."
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