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Global
toy manufacturer Blue Box Toys has launched b2, a dedicated
division for the manufacturing and marketing of hi-tech electronic
toys and accessories designed to enhance the i-Pod experience
aimed of kids and ‘tweens.
Announcement of the division’s formation was made by Cliff
Seto, President of Blue Box Toys, Inc.
Mi-Blue will debut in 2006 with three lines, including MI-JAM,
i-FLOWER and i -SKIN.
“Blue
Box Toys has built a solid reputation as a manufacturer and
distributor of the highest quality toys for ages toddler and
preschool to teens and young adults. The formation of b2 expands
our company into the important kids and ‘tween categories
with electronic toys and accessories designed to expand enjoyment
of the hugely popular i-Pod,” said Seto.
Blue
Box will unveil its new b2 division and its three premiering
product brands at the New York International Toy Fair in February.
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