Headed by Alok Kejriwal, Contests2Win which has many firsts to its credit recently launched what is arguably the world's first online advergame based on 'Dumb Charades'.

The property, christened Mentos DCode requires consumers to identify names of popular songs with the help of visual as well as alphabetic clues. The property has multiple levels and becomes tougher with every level. There is a new Challenge daily, leading upto 15 levels per fortnight and the points to be earned also increase with every level. Lucky winners get cash prizes every fortnight and there’s a bumper prize of an iPod Nano at the end of every month.

Speaking to Animation 'xpress, Kejriwal remarked," This is one of the most exciting ideas we have worked on. Given the huge popularity of the Internet amongst Indian youth it’s only logical that the most popular youth interests get extended to the net – hence online dumb charades. We expect the proposition to become hugely popular in the ongoing months and set a new precedence in immersive online branding and advertising that is interactive and not interruptive"

With online and mobile games both gaining prominence in the country, advergaming is slowly but surely emerging as a new vista for marketers to explore and a lot of activity is expected to happen in this space...

Stay Tuned!