Toronto based Cookie Jar Entertainment has sold 26 half hour episodes of its animated series Gerald MCBoing Boing to Five UK for broadcast beginning October 2005.

The announcement was made by Cookie Jar VP for Distribution Alison Warner.

An official company release quotes Nick Wilson, Controller of Children’s Programming, Five saying, “Gerald McBoing Boing joins Five’s high quality children’s line up. It’s a great series that bridges the gap between pre school and 5 – 8 year olds nicely. A perfect fit for our weekend schedule"

Based on a story of a little boy who talks in sound effects, Gerald McBoing Boing is aimed at children 4-8 years and is a fun and nurturing property which shows children that even a boy who speaks in sounds can attend school and make friends.

Five is the latest major broadcaster embracing The kids show which began airing on Cartoon Network US in August. Teletoon is the home for the series in Canada.

Cookie Jar teamed with New York-based Classic Media to produce the GERALD MCBOING BOING animated series, which is based on the classic character property owned by Classic Media and created by Theodor Geisel, known the world over to booklovers young and old as "Dr. Seuss."

The first entertainment appearance by Gerald was a United Productions of America (UPA) cartoon, which won the Oscar for best short subject (animated) in 1950, and was produced by Geisel together with Bill Scott of Rocky and Bullwinkle fame.