Nazara Technologies Pvt. Ltd. has launched a series of 3D BREW games, based on the vastly popular Archie Comics. The titles include Dilton's Circuit, Dilton's Crazy Atoms, Archie Paperboy, Archie 3D Racer and Kickshot Pool. Besides the launch of these games, the Archie's Mobile Comics will also be available now on many lower tier devices like the LG 5235.

Nazara made the announcement at the recently held Brew Developers Conference (India) 2005 at Grand Hyatt in Mumbai.

Speaking to Animation 'xpress, Nitish Mittersain, CEO of Nazara technologies said, "We are strongly focussed on developing compelling applications for the mobile user and see tremendous potential in BREW mobile 3D games." He went on, "We are well on our way to becoming one of India's largest BREW developers."

Nazaara has based its strategy on acquiring licenses to strong brands and building Mobile content and application around them. Amongst the brands that the company has acquired licenses (for mobile) include Archies Comics, Sachin Tendulkar, MiraMax Movies, Brett Lee, Dara Singh and Stardust.

"The Sachin games launched on Airtel a month and a half ago and are averaging about 15,000 downloads a day" said Nazara Business Dev Manager Abhijeet Kamdar.

"The recent spate of announcement in India around hi-end, hi bandwidth consuming mobile games and applications is indicative of the forthcoming transition to 3G from 2.5G which is expected to happen over the next 18 months" he added.