Mumbai based home video publisher Sound Entertainment is all set to release (home video) its 48 minute 2D Flash animated film O God Gannet coinciding with the holiday season.

The publisher plans an initial release of around 10,000 units in English and Marathi with a unit price of RS 149/-. Speaking to Animation 'express, Sound Entertainment CEO Amit Jhaveri said,"O God Ganesha is a 48 minute animation film created in 2D Flash MX format. The animation boasts of excellent production and post-production values and has exploited the full potential of Flash MX medium. Ganesh as a God is very popular across India and we are anticipating a very good response to the product"

"Other than the traditional outlets we are also looking at innovations in distribution like having our products in the vicinity of popular temples including Siddhi Vinayak temple. We will subsequently be releasing a special collector's edition which will have an exquisitely designed read along book in the package. Additionally we are pursuing the idea of having a theatrical release" he added.

Sound Ent. has its own all India distribution and dealer network and boasts of 500 titles in its catalogue. Of these, a substantial amount are animated titles, most of which have been produced by the studio itself with the animation work being farmed out to freelancers and work for hire studios.

Elaborating on O God Ganesha Jhaveri said,"Though Ganesha is a popular God, his stories are not all that popular. O God Ganesha strives to popularize stories of Ganesha in a manner that is very enjoyable, especially for children. These stories are based on thorough and painstaking research. Thus we know that most of Ganesha's stories have multiple versions or are simply contradictory. However, each of the stories that we have depicted takes into account the sensibilities of children and ensures that the message that comes across is positive"

"The stories throw light on many beliefs and rituals associated with Ganesha, including topics like why is Ganesha elephant-headed? Why he is the most worshipped God, Why are his art and sculptures so popular? Why his image is placed over every entrance? Why all ventures begin with the chanting of his name or prayer……everything interesting about Ganesha" he added.