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In
the past few months the Indian animation industry has gained in
momentum on all fronts. One of the many avenues hotting up for animation
content creators is Home Video.
Mumbai based animation studio Eyecircus is planning to release its
32 minute 2D animated film (home video),'Life with Jesus'
in India by Christmas. The India release comes 18 months after the
film was released in the US and Canada (through US based Inspired
Inc.) where it garnered good volumes.
Speaking to Animation 'xpress, Eyecircus CEO Chirag
Barot stated that," Life with Jesus has
done very good volumes across all SKUs in the US in the past 18
months and we have been encouraged enough to now release the product
in India as well as Europe"
Dubbed
in the UK, and music produced in the US, the animation production
for Life with Jesus was done at Eyecircus' Ahmedabad facility
where 32 artists worked for around 21 months of production time
(with breaks in between for other small pilot projects and other
animation work) spread across 3 years. The final post production
was done at Mumbai's Famous Studios. "Life with Jesus
cost us around Rs 1.5 crore in the making" shared Chirag.
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"Amongst other production highlights of the film is that it
has been made in 12 Fps unlike the normal 8 fps limited animation"
he added.
The
Indian home video release is being handled by VR Entertainers who
also own the licensing rights for broadcast, Theatrical and other
formats.
Of late quite a few animated religious titles have been announced
by Indian studios including Hanuman, Krishna, Ganesh and now Jesus.
Commenting on his strategy for choosing Jesus as a subject Chirag
stated, "As a new studio getting projects was very tough for
us, so we decided to create something In House. Keeping in mind
the international market where we wanted to step in as a player
we choose a subject that would be appreciated as well as be lucrative
marketing wise across the globe, hence Jesus"
Eyecircus has recently completed some pilots for international studios
and is now planning to begin work on its next project - Buddha in
3D.
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