Contests2win
has launched www.gaming2win.com, India's first casual gaming site.
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A
screeshot of games2win - the casual games site
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The official
release from Contests2win quotes CEO Alok Kejriwal,"Casual gaming
as opposed to hard core gaming (console – CD based) is now gaining
huge popularity across all sections of Internet surfers. It is easy
to handle, and non-stressful where the consumer is actually entertained
through the gaming experience. We believe that the Indian Internet
consumer is ready and actually missing out on this experience, and
hence the reason for a stand alone, brand new, dedicated casual games
site"
According
to Contests2win, Games2win has been designed to directly offer pure
gaming experience across different genres such as Shooting, Action,
Sports, Logic, Mobile and Miscellaneous sections that are packed with
multiple games and are targetted across age categories.
The games site has licensed out the use of its games from partners
and will keep refreshing the game deck on a daily basis.
The games have been very carefully selected to download in seconds
given the Indian online bandwidth conditions. The base line of the
site is ‘Get Addicted’ and the content portfolio is addictive
enough to keep a visitor engrossed for hours!
"Even assuming that a visitor spends 10 minutes playing a game,
with a deck of 50 sizzling games online at anytime, the time spent
can easily rack upto 500 minutes or 8 hours at a go!" added Kejriwal.
games2win
is at the moment a free to consumer proposition with an aim at attracting
and building a large community of consumers who would be expected
to visit the site daily. The revenues are expected to be generated
by Mobile offerings, downloadable games and advertising as traffic
begins to ramp up. The company is also optimistic about the growth
of broadband which will have a positive effect on its business.
"Games2win will encourage developers, games publishers and
start up entrpreneuer to create gaming content to host on its site
on a win-win commercial partnership" shared Kejriwal. Adding
that "Its high time India made a statement to the gaming community
worldwide. It’s a misconception that Indians don’t really
game heavily and that will be disputed by the success of games2win.
Also, we really want to start a movement that ushers the development
of an entire eco-system to build GC (gaming commerce) comprising
small 1-2 person game shops, micro payment companies, large publishers,
ISP building gaming offering all working together to drive consumer
revenue. Gaming
is a multi billion dollar industry worldwide across countries it
its about time we got started in India!’
Sharing
some more information with Animation 'xpress, Kejriwal
informed,"Currently we have partnered with around 20 -30 game
license owners all over the world. Amongst them miniclips.com is
one of the major partners. A majority of the games is flash based
with the Java games licensed directly from fellow group company
mobile2win"
"We have some games in the library on cartoon look and feel
cahracters, but not any major characters yet" he concluded.
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