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August will see the much awaited theatrical release of ZEE Telefilms'
Bhaggmati - The Queen of Fortunes. The live action cum
animated historical with a run time of 160 minutes features
around 80 minutes of animation. A couple of months later Sahara
Percept's fully animated 2D feature Hanuman is all set to storm
Indian cinescreens.
In
a span of 2 months, Indian audiences which have never been
exposed to indegeniously created animation on the big screen
(Pentamedia's Buddha had a minimalist release) will
have not one but two animated features to watch.
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Will this help Indian audiences acquire a taste for animation?
Even
though it is too early to predict, tracking and analyzing this phenomenon
is going to be very interesting. For starters lets just dwell upon
the 2 features.
Bhaggmati
- The Queen of Fortunes
Directed
by Major Ashok Kaul who's earlier movies include the award winning
Param Vir Chakra, Bhaggmati... is a live action cum animation
historical with a live action cast featuring Milind Soman, Tabu
& Hema Malini. The Bhaggmati soundtrack featuring music
by Vishal Bharadwaj and lyrics by Ravindra Jain was recently released
by Universal.
According to the makers, the animation has been used as a form of
narration to unleash the story and the stars are the animated characters.
Stylistically and narrationwise the movie keeps flowing in and out
from live action into animation and vice versa.
The animation for Bhagmati was done entirely at ZICA (Zee Institute
of Creative Arts) with the total unit size ranging between 120 to
250 artists as the production schedules demanded.
Speaking
to Animation 'xpress, Major Ashok Kaul commented,"
This is a film made from heart and soul. It is a rare conference
of commitment and creativity. I haven't made my animated characters
jump and skip across the screen, but have given them an elegance,
charm and emotion that they convey through their performance"
The film is a love story about the Prince of Hyderabad, Quli Kutub
Shah (Milind Soman) who falls in love with the beautiful dancer
Bhaggmati played by Tabu.
*Bhagmati, according to legends that abound, was a dancer and devotee
of Shiva. Prince Quli Qutb Shah once happened to see the beautiful
Bhaggmati while returning from a shikaar and fell in love with her
at first sight.
She
was a Hindu and a commoner by birth so his father, the king disapproved
of the match. When the prince was prevented from meeting his beloved
and kept under house arrest he crossed the barriers in his fort,
swam across the Moussi river on a stormy night to keep his promise
to Bhagmati.
After
seeing this the king not only gave him permission to meet Bhagmati
but also built a bridge across the river for the prince s safe journey
to the other end. The prince later married her. It is even said
that the prince named his city Bhagyanagar -which was later changed
to modern-day Hyderabad.
The
release strategy involves nearly 100 prints across the country with
distribution deals already in place. The overseas rights are being
negotiated currently and Bhaggmati should make it to International
screens a week after its India release. ZTL has also lined up a
grand premiere for Bhaggmati at Mumbai's FAME ADLABS. Additionally
there will be at least a 6 month window between the theatrical and
TV release for Bhaggmati...
Producer ZTL (Zee Telefilms) is a mammoth media player and the movie
is assuredly going to be given huge presence across all media including
Television, Print and Outdoor.
All
in all Bhaggmati is about a dramatic story, a historical piece laden
with visual splendour and Indian culture. The prospect of viewing
the grand sets and culture of 400 years ago in live action as well
as animation seems to be Bhaggmati's USP besides also the conflict
in its story and the performance of the leads.
Hanuman
While
ZTL's Bhaggmati is a historical, the Sahara Percept produced Silvertoons
created Hanuman is a mythological.
The
story, subject matter and lead protagonist in Hanuman are part of
the day to day lives of a majority of Indians, add to that the fascinating
medium of animation and it makes the movie's box office potential
very strong.
It instantly dawns upon one that people would love to be told a
story they already know and like albeit in a different visual style
and medium, helping them experience the story they love in yet another
way.
7 years
in the making (start & stop), the actual production time for
the V G Samant directed Hanuman was 26 months. A team of around
160 artists worked on the feature.
Says
director V G Samant who is a veteran animator," We ensured
that Indian values, tradition and culture were communicated through
each frame of Hanuman. 60% of the movie is about his childhood,
while the rest deals with his grown up years"
If
Bhaggmati promises a historical love story, artistry and
visual splendor, Hanuman promises a lot of charm coupled
with some good amount of action and a storyline thats revered by
audiences.
Sahara
One Motion Pictures and Percept Picture Company have planned a big
amount of marketing and media for Hanuman with the release timed
around Dussera. As of now, the film company hasn't disclosed its
marketing plans for Hanuman, but a big thrust is expected soon.
Both
Bhaggmati... and Hanuman are primarily Indian stories,
both have been pioneering efforts hence taking long in the production,
each of the features is backed by a large Indian media mammoth (Bhaggmati
by Zee and Hnauman by Sahara), both have animation completely done
in India and both have a lot running on them as they release within
a span of 3 months from each other.
The
movies do not compete with each other, rather the success of one
could boost the chances of the other and vice a versa as animation
has this big chance to enter into the Indian mainstream.
The
waiting game is on!
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