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Kolkata based netGuru Systems (a div. of the NASDAQ listed Netguru
Inc) which has been involved in animation IP and multimedia production
is now eyeing the international market for outsourced assignments.
 Speaking
to Animation 'xpress, Suranjan Bhanja, Chief Operating
Officer, Asian Operations of netGuru said," Our company is
already handling a lot of engineering design and detailing services
for the international market. Our animation division has made also
made strong inroads in the animation outsourcing field. The objective
in this financial year is to strengthen our position as a key Indian
animation player. We haven't ever and will not look at Ink and Paint
jobs. We want to take on projects that will involve us from script
to screen."
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A
still from netGuru's Panchatantra
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On
being asked as to how netGuru would meet pre production challenges,
Bhanja replied," We have been making our own IPs for years
now. We are well equipped with the infrastructure as well as content
writing teams and a proper post production pipeline, besides of
course our animation production team which has both 2D and 3D specialists.
NetGuru has the most comprehensive infrastructure and manpower for
animation in Eastern India. We are also the only Indian company
to have a strategic tie-up with the Multimedia University of Malaysia"
Amongst
the IPs that netGuru has worked on include Panchatantra and a collection
of Rabindranath Tagore's poems entitled Sisu. The 2D animated Panchatantra
VCDs have been in the market for 2 years now and are available in
2 volumes with volume 1 featuring 5 episodes and volume 2 featuring
4. The CDs are available in Bengali and Telugu. "We are in
advanced discussions with both Indian and International TV channels
for broadcasting Panchatantra even as the VCDs are doing well both
in the local market and internationally. We retail our content internationally
through our own e-commerce portal" commented Bhanja.
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Animationey
Barna Parichay O Chorra
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Around
2 years ago netGuru had entered a tie up with Viswa Bharati University
wherein it was agreed upon that netGuru would be producing animated
content around Rabindranath Tagore's poems and literature. Sisu
is one of the products which features 3 Bengali poems rendered in
the literary genius' own voice. The animation is 2D and done in a
woodcut style of the famous Nandalal Bose. The CD also contains goodies
such as images and translations relating to the poems. The product
is positioned as a collectors item targeting consumers who are Bengali
and those fond of Bengali culture. A full length multimedia product
on life & times of Tagore is also being
mulled. NetGuru has also launched an animated CD "Animationey
Barna Parichay O Chorra"(which roughly translated means:
Bengali Alphabets and poems in Animation) aimed at helping the younger
generation in India and abroad to learn the intricacies of the Bengali
language through a fun filled medium.
Besides
the IPs, a substantial amount of business at netGuru comes from
corporate & Government sector. The animation studio provides
services like Simulations, CBTs, investigative sequencing, walkthroughs
and corporate presentations.
netGuru
Inc., the parent company of netGuru Systems is a leading player
in engineering software products sector and is famous for its STAAD.Pro
, a prominent PC based civil engineering software for structural
design and analysis. The company headquartered in California, USA
is also famous for e-review, a web-based real-time collaboration
software for document review and markup.
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