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There have been confirmed reports from Industry sources that the
animation studios are planning to renew their lobbying efforts with
the Government. Studio heads who had visited the recently held TV
Korea show in Delhi had a private meeting where issues such as renewed
lobbying were discussed. Amongst the other plans is to formally
register an animation association which has been formed since quite
a while now.
Speaking
to Animation 'xpress, Moving Picture Company CEO Ramesh
Sharma said, "The basic issue is to have the government formulate
policies which will help develop the growth of animation in India.
This can come in many forms such as
- Down linking policies which will give incentives to channels to
promote local animation programmes (this can be made mandatory or
voluntary)
- Signing of Audio Visual co-production treaties with UK, Canada,
Korea and EU countries
- Calling for a meeting under the aegis of the Information Broadcasting
Ministry of all the stake holders (channels, production houses,
vendors, bureaucrats and policy formulators) to discuss issues which
concern the animation industry.- including training of animators"
"Today
all major animation serials, feature films are international co-productions
between many countries for instances France, Germany, UK and Canada
or Korea, Canada, France etc etc If we sign these treaties- we can
become part of this co-production linkups. Please keep in mind that
most of these countries give subsidies and they can be made available
only if they co-produce with countries that have signed the treaties."
he further added.
Other
animation professionals and studio heads including Ashish Kulkarni,
Escotoonz' Praful Gade and LA VPL's Ashish Maan confirmed that there
was a meeting held to the effect but added that the plans were in
their very initial stages and would take a little more time before
things could be announced and mechanisms mobilised.
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