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If last month
Animax lured school kids with the opportunity to meet Brand ambassador
Irfan Pathan, this month the channel has arranged for animation workshops
for school children.
5 animation experts including IIT animation head Professor Shilpa Ranade,
VCL's Shrirang Sathaye, ToonzWebel academy dean Dennis Deegan, ZICA animation
head faculty Prince Paikattu and Independent animation film maker Atish
Tripathi are part of the special team of experts who have agreed to be
part of this initiative.
The Animax workshop is conducted in association with Indiantelevision.com's
Animation 'xpress which partnered the channel in terms of co ordination
and planning.
Rohit Bhandari, Asst. Vice President, Sales and Marketing, Animax and
AXN told Animation 'xpress that,"Animax is committed
to not only show animation to the children but also introduce them to
the nuances of animation techniques. In this way we hope to channelise
the creativity among the Indian kids so that they can consider animation
as a career opportunity."
The Animax animation workshop is to be conducted across 5 cities in the
country and shall be held in 2 phases. Over a 100 schools in each city
have been invited to send in 2 students accompanied by a drawing teacher.
To be held on 11 and 12 Feb, 05, the first
phase includes workshops at Delhi and Bangalore, while the second phase
to be held on 18 and 19 feb '05 includes workshops at Mumbai, Hyderabad
and Kolkata.
The course is a basic introduction to animation concepts and the idea
is to expose the children to the creative fun that animation creation
offers. The workshop spread over 2 days,will have one 4 hr session each
day. Various activities like flip book activity, demonstration of pixilation,
cut out animation have been planned by the experts.
"I think its important to have such workshops so that the kids get
exposed and excited about how the medium works" said Prof Shilpa.
"4 hours is quite a small amount of time to teach much but the workshop
will at least expose the school childrens' mind to the art" added
Shrirang.
The channel which launched in July last year, has now devised a strategy
in which it shall be connecting directly with consumers. Its previous
attempt of connecting with school kids by getting in Irfan Pathan was
quite a scuccess.
From a marketing viewpoint, the effectiveness of Animax' strategy to conduct
basic animation workshops with school children remains to be seen, but
it
seems to be a good gesture by Animax towards the animation industry.
Is Animax too, planning to commission Indian made anime?
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