Even
as all the pre production work was still under way, we recorded
the jingle. The narrative by Chetan Shashitaal is in pure Kathiawadi
style and has a very Indian folksy feel to it.
The recording of the jingle helped us in terms of locking the
story, since the story was now already narrated orally, we had
to narrate the same with visuals. It also helped us in timing
our screenplay.