O&M Senior Creative Director Sagar Mahabaleshwarkar

The script was co-written by O&M's Sagar Mahabaleshwarkar and Nilay Manjay.
Says Sagar "The basic objective was to highlight the 48 month warranty and the tagline - Amaron - Lasts Long, Really Long. The Amaron execution style, the clay, jingle, flemish was already there, we needed to write something keeping that in mind"

Also we needed to create a passage of time, the chase begns at the Police Chowki and spans many days and nights over a distance of 1,20,000 km.We had come up with many good scripts of which Pandu Mangal which is a spoof on Bollywood was the best"" he adds.

Agency Briefing
"Initially the plan was to come up with 2 TVCs but due to the time and budgetary constraints we decided to come up with 1 very impressive commercial" says Vaibhav.The brief was to emphasise on the 48 month warranty and to make it as interesting as possible.

"Since Amaron TVCs had already been in claymation, the new challenge put up to the team was to take claymation to the next level and come up with something like a Chicken Run. I think that Pandu Mangal can definitely be likened to it!" says Sagar