By ANIMATIONXPRESS.COM (5 October 2007 1:00 pm)

Mumbai based wireless value added services enabler Mobile2win India Pvt. Ltd., has announced the expansion of its top management team with the induction of Tushar Shah who was most recently Director of Marketing and Communications at The Walt Disney Company in India. Tushar‘s joins M2W as Head of Product Management & Marketing & Communications. Tushar has a strong track-record of working for over 17 years in consumer facing businesses across Telecom, Media and Entertainment companies. Prior to Disney, he has worked in key marketing, sales and product management positions at The Times of India, Telstra, Hutch and Sony Entertainment Television.

Mobile2win is known for its media services and mobile marketing solutions as an innovator and market leader with connectivity to all telcos in the country for content and VAS services. Most recently, Rajat Jain took on the leadership of the company to drive its next phase of growth to build a consumer facing strategic approach and organization structure. The company is the mobile business partner for over 25 leading media brands including Hindustan Times and Sony Entertainment Television, and has created solutions for 100 plus international consumer brands such as Perfetti, Coke HSBC etc.

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Rajat Jain, MD and CEO said "Tushar is a high energy, passionate marketing professional who brings in a good balance between product, marketing and business strategy skills. His career has spanned across media and telecommunications and his strong desire to go entrepreneurial finds a perfect match and opportunity for him at Mobile2win."

According to Tushar "Having gathered vast experience in established as well as startup operations over the last 17 years, I now find a perfect opportunity to leverage this experience by going entrepreneurial with Mobile2win. The arena of mobile and media convergence is perhaps the most exciting and challenging place to be in, today. I have always had a desire to become an entrepreneur someday and in today‘s world, VC funded companies provide the right platform to innovate and create long term value for investors and the management. As a key stakeholder, I am thrilled to be a part of this exciting journey into the future".